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It pains us to admit this, but there are some people who use good.ly for spam, to capitalise on not only our good name, but our kickass logo as well. We've got automated systems to limit this, but occasionally cracks are found.
If someone's using a good.ly URL for spam, please report it here, or forward the message you got to spam@good.ly, and our trained geeks will back up the kickass logo with some kickass kicking of ass.